Overview
This guide explains how to expand your reach and drive more orders by publishing your online store across multiple sales channels, including Google, popular e-wallets, and other integrated platforms. A multi-channel strategy maximizes visibility, meets customers where they are, and can significantly increase order volume.
Who is this guide for?
Store Owners & Managers looking to expand their digital footprint and acquire new customers.
Marketing Teams tasked with increasing online sales and brand visibility.
Operations Staff responsible for managing integrated order streams.
Before You Begin
Core Store is Ready: Your main EPOS360 Online Store should be live, with items, categories, and pricing fully configured.
Business Information is Accurate: Ensure your store address, contact details, and operating hours are correct in EPOS360 > More > Settings > Store Details, as this information syncs to other channels.
Permissions: You need administrative access to manage sales channel integrations.
Understanding Multi-Channel Selling
What Are Sales Channels?
Sales channels are distinct platforms where customers can discover, browse, and order from your menu. Publishing to multiple channels places your store in front of different customer segments, leveraging the unique audience and trust of each platform.
Channel | Primary Reach | Key Benefit |
EPOS Online Store | Your direct customers (via link/QR code) | Full control, brand consistency, 0% commission |
Google Ordering | Users on Google Search & Maps | High-visibility discovery, local search traffic, 0% commission |
Alipay+ | Chinese tourists, expats, and locals | Access to a massive international user base, 0% commission |
Other E-Wallets | Local market users (region-dependent) | Deep local market penetration, convenient payment |
How to Access & Manage Your Channels
Open your EPOS360 Merchant App.
Tap "Sell" in the bottom navigation bar.
Select the "Online" tab to access your store dashboard.
Tap "Manage Channels". This is your command center for viewing, launching, and managing all integrated sales platforms.
Channel 1: EPOS Online Store (Your Direct Channel)
Status: This store is live immediately upon account creation.
URL: You were automatically assigned a unique, direct URL (e.g.,
order.epos360.com/your-store-name).Action Required: No setup needed. This is your home base. Use the "Promote Your Online Store" guide to share its link and QR code.
Channel 2: Google Ordering
Publish your ordering link directly on Google Search and Google Maps for seamless discovery.
Massive Reach: Appear in billions of daily "near me" and food searches.
Increased Trust: A verified Google Business Profile builds credibility.
Frictionless Orders: Customers can order without leaving Google.
Setup Process:
In "Manage Channels," find the Google Ordering card.
Tap "Launch" or "Get Started."
Crucial: The system will use your registered business address. Ensure it is 100% accurate in your EPOS360 settings first.
Review and confirm the information to be submitted.
Tap "Submit" or "Publish."
What Happens Next?
Google will verify your listing. This typically takes 24-48 business hours.
Once live, customers searching for your business or related terms (e.g., "pizza near me") will see an "Order Online" button directly in your Google listing.
To Unpublish: Return to "Manage Channels," select Google Ordering, and tap "Unpublish."
Channel 3: E-Wallet Integration (e.g., Alipay+)
Integrate with major e-wallet super-apps to tap into their vast, engaged user networks.
Alipay+ (Available in Singapore):
Target Audience: Chinese tourists, expatriates, and locals who use the app.
Key Benefit: Access to hundreds of millions of users familiar with in-app ordering and payments.
Setup Process:
In "Manage Channels," select Alipay+.
Tap "Launch" and follow the step-by-step application form.
Submit required business details for verification.
If your application is initially rejected, you will receive feedback. Update the requested information and resubmit.
Verification Time: Approval typically takes 3-5 business days.
Other Regional E-Wallets (e.g., Touch 'n Go for Malaysia):
Availability is region-specific.
The setup flow is similar: locate the channel in your list, launch, complete the application, and await approval.
These platforms offer deep penetration within their local markets.
Best Practices
Consistency is Key: Ensure your menu, prices, and operating hours are synchronized across all channels to avoid customer confusion.
Monitor Order Sources: Use your EPOS360 Sales Reports to see which channels are driving the most volume. This helps you focus your promotional efforts.
Manage Availability Proactively: If an item sells out, remember to pause it globally using the Edit Availability feature, or pause orders on specific high-volume channels if you become overwhelmed.
Promote Your Channels: Once live, add badges like "Order on Google" or "Available on Alipay+" to your in-store signage, social media, and receipts.
Troubleshooting & FAQ
My store is not appearing on Google after 48 hours.
Verify your Google Business Profile is fully verified and in good standing. The delay is usually on Google's side. Ensure your EPOS360 business details match your Google listing exactly.
Can I have different prices or menus on different channels?
Generally, no. The system syncs your core EPOS360 menu and pricing to all channels to maintain consistency and simplify management. Promotions can sometimes be channel-specific.
Do orders from all channels come into the same system?
Yes. All orders from your EPOS Online Store, Google, and e-wallets flow into the same EPOS360 order queue (in the Sales screen and Kitchen Display System), ensuring a unified operation.
How do I handle customer service for orders placed on other apps?
Customer contact details are passed through with the order. For platform-specific issues (e.g., a payment problem on Alipay), you may need to guide the customer to contact that platform's support.